Identity for a pan-European television sports network, that will be broadcasting the Olympics in Europe from 2018. The rebrand introduces the first change to the brand's visual elements in 26 years.

Muzeum Rzemiosła w Krosnie

Identyfikacja wizualna

Since 1989, Eurosport has established itself as a household name in live sports, broadcasting some of the world’s leading sporting events, from Tennis Grand Slams to the cycling Grand Tours. Under the new ownership of Discovery, the sports destination has been supercharged, acquiring more must-have content and enhancing production to offer a premier experience to passionate sports fans. This was epitomised by 2015’s landmark deal in which Eurosport was awarded the rights to broadcast the Olympic Games in Europe from 2018-2024.

Since 1989, Eurosport has established itself as a household name in live sports

Since 1989, Eurosport has established itself as a household name in live sports

Since 1989, Eurosport has established itself as a household name in live sports, broadcasting some of the world’s leading sporting events, from Tennis Grand Slams to the cycling Grand Tours. Under the new ownership of Discovery, the sports destination has been supercharged, acquiring more must-have content and enhancing production to offer a premier experience to passionate sports fans. This was epitomised by 2015’s landmark deal in which Eurosport was awarded the rights to broadcast the Olympic Games in Europe from 2018-2024.